• Kate Tojeiro

    Kate Tojeiro - Ambassador

    Kate is an Executive Coach, author of The Art of Possible and media contributor with over 15 years experience working with FTSE 100, Fortune 500 and cutting-edge start-ups. She is a Fellow of the RSA and an Associate Faculty Member at Cambridge University Judge Business School. In her coaching practice, both one-on-one and in groups, she mixes conventional and unconventional approaches, underpinned by latest in neuroscience. It’s her mission to help the leaders of today, and tomorrow, overcome fear, embrace their humanity and live and lead to their fullest potential.

    Alongside her coaching and writing, she is also an advocate and campaigner for change for those growing up, or having grown up, under the shadow of addiction.

  • Sam D'Cruze - Founder

    Sam D'Cruze is a textile artist and designer who, after graduating from Central St Martins with a BA(Hons) in womenswear, has worked in the creative industry for over twenty years.

    A passionate creative who has worked with established brands and designers, she launched Darkest Star, an edgy design house dedicated to slow fashion, 10 years ago. The ever-evolving label regularly appeared in the pages of Schön, Vogue, Harpers Bazaar, Elle and dressing the likes of Gigi & Bella Hadid, Camila Cabello and Mary J Blige.

    Due to her father's death, who sadly struggled with alcoholism, Sam has launched an art project called 'Child Of', aimed at breaking the cycle of addiction in a creative and contemporary way through storytelling.

    Creating artworks that explore the shared experience of adults touched by addiction, some pieces are hard-hitting and poignant, whilst others have an element of fun celebrating life and resilience. Sam's practice is centred around Tambour beading and 'freestyle, punk embroidery'. Her double-sided embroideries are both unique and thought-provoking, playing with shadows and reflection.

  • Sasha Alywen - Ambassador